Leveraging the Unreal 3 Engine and a combination of Pendulum-built and pre-existing game assets, Pendulum helped Activision and Raven develop this :30 broadcast teaser spot for the game, Singularity. Pendulum employed its Unreal cinematics pipeline to offer an efficient high-quality turn-around of action-packed story-oriented cinematics that offer a glimpse behind the scenes of this exciting property’s intricately woven plotline. Pendulum relied upon the Unreal engine (also at the heart of the Singularity game system) and the studio’s unique real-time game-engine based production pipeline to bring the spot’s real-time imagery dramatically to life, while maintaining a visual style similar to the game. This unique production approach allows Pendulum to streamline their typical pre-render pipeline and provide a more iterative approach to the visual storytelling process.